The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe |
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ExcerptsDRL's Acquisition of betapharm
All that has led to an independent company with a unique positioning representing a clear gateway to German market, which is the second-largest generics market in the world. This has really sparked a lot of trade interest from the players all around the world, particularly from India..." Benefits of the AcquisitionThe main benefit to DRL from the acquisition was getting an immediate presence in the German generic market and the scope of leveraging this presence to expand in the European market.
He said, "Our business was ideally designed for the German market with its peculiarities, whether it is the healthcare system, product distribution, or communication design. This is our strength. The charm of this combination is that Dr. Reddy's did not have a presence in Germany... Despite its population shrinking, the German healthcare market remains an important one...
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